Conference Paper
A Social Commerce Platform
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Text/Conference Paper
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Date
2019
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Publisher
EUSSET
Abstract
The advancement of social media and e-commerce have created a new model of online shopping, which is called social commerce. Social commerce platforms need to integrate social features with commercial functions to improve user experience and to enhance trust between consumers and sellers. Current social media platforms such as Instagram, mostly focus on social aspects with limited commercial functions. Also traditional e-commerce websites have commercial capabilities but with limited social features. In this demo, we present an interface for a social commerce platform that integrates both social features and commercial functions to help consumers in their purchase decision processes.